Extended the identity of an established Providence-based vintage retailer into a new Asheville location, translating the existing brand into a cohesive in-store experience. Developed supporting visual systems and contributed to merchandise presentation and spatial organization, aligning the environment with the brand’s tone and customer experience. Work included promotional design for an in-store artist event tied to a live performance, bringing the brand into a shared cultural moment through print collateral and activation. Executed in collaboration with the store owner and creative partners during the initial setup and launch phase.